Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning, and choosing your price points.

The webinar is divided into three sessions.

Marketing and market research:

• what is marketing?
• how to understand your audience using market research

Understanding your customers and competition:

• understanding your competitors
• identifying your customers and categorising them
• understanding your customers’ needs and motivations

Marketing planning, pricing and branding:

• pricing considerations
• developing your brand
• developing your message
• deciding on the best marketing methods for your business
• budgeting and evaluating