Scottish Tourism Month is an opportunity to amplify the voice of the tourism and hospitality industry, celebrating its enormous contribution to Scotland whilst also highlighting the support it needs to overcome the challenges it faces to survive, thrive, and grow sustainably.

As the midway point of Scotland’s National Tourism Strategy, Scotland Outlook 2030, March 2025 is an important milestone, offering the chance to both reflect on past progress and consider the action required to achieve Scotland’s ambition to be the world-leader in 21st century tourism.

To mark the occasion, the Scottish Tourism Alliance is delivering a specially curated programme of events throughout the month, including the Signature Conference Series which will be held from Monday 10 to Tuesday 11 March.

In addition to the much-anticipated return of the Signature Conference, the Series will include an afternoon of interactive workshops focussing on net zero, business and finance, destination management and leadership, and technology plus a very special evening gathering.

Designed to connect, support, empower and inspire attendees, this an unmissable series for anyone who works in, is connected to or supports Scotland’s tourism and hospitality industry.