Scotland’s Towns Partnership is delighted to invite key partners and stakeholders to a focused summer session, spotlighting the pivotal role of responsible tourism in driving forward Scotland’s local economies and place-based investment.

With a deepening emphasis on sustainable development, this event will explore how tourism strategies can not only align with but actively enhance the strategic direction of towns stakeholders – from local government and community groups to businesses and cultural organisations.

Keynote Speaker:
Vicki Miller, Chief Executive, VisitScotland

Vicki will present VisitScotland’s strategic vision and direction, with a sharp focus on partnership opportunities that advance local economic growth and resilience. She will dive into how the organisation is working collaboratively with Scotland’s Towns Partnership – particularly through initiatives like the Love Local campaign – to tap into the power of the Scottish diaspora, boost local spend, and support vibrant, distinctive places.

Fireside Chat:
Following Vicki’s presentation, a dynamic fireside chat will be hosted by:
Kimberley Guthrie, Chief Officer, Scotland’s Towns Partnership

Joining Kimberley and Vicki for this engaging discussion are:

Glasgow Life

Scotland’s Improvement Districts

Together, they will delve deeper into the future of responsible tourism, the importance of collaboration across cities and towns, and how place-based strategies are creating new opportunities for regeneration, cultural vibrancy, and economic growth.

Why Attend:
This intimate, invitation-only session provides an opportunity to:

• Hear strategic insights directly from VisitScotland leadership
• Engage in a thought-provoking fireside chat with urban and cultural leaders
• Understand how national campaigns like Love Local are evolving
• Discuss place-making and the value of partnership working
• Connect with like-minded leaders committed to strengthening town economies