
VisitScotland bitesize webinars: attracting the North American visitor
17 July 2025, 2:00 pm - 2:30 pm
Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors.
This webinar will explore how to reach them through various channels, and the role of distribution partners.
Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.