What makes a business unforgettable? It’s not your offer. It’s not your price. It’s not your marketing funnel.

It’s how you make people feel.

In this Lunch and Learn, brand messaging expert and certified ‘unreasonable hospitality coach’ Alex Kakavelakis will show solopreneurs, small businesses and their teams how to apply the moments-that-matter approach, a practical way to turn everyday client interactions into loyalty-building, word-of-mouth-generating experiences.

This session is perfect for small businesses looking to improve client retention, founders tired of constantly chasing new leads and anyone trying to stand out in a sea of AI-generated sameness.

Key takeaways from this session:

• Why retention is your most powerful growth strategy
• How small, thoughtful gestures can transform your customer experience
• The difference between service and hospitality, and why it matters more than ever
• A simple, repeatable framework for creating moments that matter in your business

Alex helps founders and teams find the words that make people listen. As a certified StoryBrand guide and ‘unreasonable hospitality coach’, Alex helps you clarify your message, focus your marketing budget and build a strategy that turns customers into loyal fans, through workshops, masterminds or FCMO services.