Welcome to Tay Country Travel Trade Ready: Insights & Action event!

Come join us at Malmaison on October 29, 2025 at 13:30pm for an opportunity to gain valuable insights and take actionable steps to enhance your travel trade readiness.

Thank you to everyone who recently completed our survey on how your business is currently engaging with the travel trade, the opportunities you’re looking to explore, and the challenges we can support you with. Your feedback is shaping how we move forward together.

This free-to-attend event is designed to provide practical insights, inspiration, and networking opportunities to help your business strengthen its trade relationships and grow international reach. Spaces are limited, so early registration is encouraged.

Outline Agenda

13:30 – 14:00 | Arrival & Networking
Refreshments and informal networking

14:00 – 14:10 | Welcome from Tay Country – Jemma
Introduction & key insights from our recent business survey

14:10 – 14:25 | International Markets – VisitScotland – Lynette McLennan
Opportunities, demand shifts, and how to engage with markets

14:25 – 14:35 | What Happens at Trade Shows – Yvonne Wagoun
Maximising opportunities and preparing effectively

14:35 – 14:45 | Responsible & Sustainable Tourism – VisitScotland – Lynette McLennan
What businesses should be considering now – Quick wins for businesses

14:45 – 14:55 | How an Operator Works – Guest Operator
Insights into what makes businesses “bookable”

14:55 – 15:00 | Package Travel Regulations – VisitScotland / Travlaw – Lynette McLennan
Essentials, do’s & don’ts, and upcoming changes

15:00 – 15:05 | Group Travel Toolkit Launch – Tay Country – Jemma
Overview of the new toolkit

15:05 – 15:20 | Pricing & Commission – Yvonne Wagoun
Commission-ready pricing and operator expectations

15:20 – 15:55 | Practical Takeaway Workshop
Guided exercise: businesses choose one priority action (e.g., adjust pricing with commission, add a sustainability element, or prepare for a trade show)

• Speakers circulate to provide tips and answer questions
• Each business leaves with a short action to implement straight away

15:55 – 16:00 | Wrap-up & Next Steps

16:00 – 18.30 | Drinks Reception & Dundee Experience Preview