International expansion isn’t just about logistics – it’s about unlocking new revenue.

In this session, led by our expert speaker Nick Binza, we’ll explore how founders and operators can tap into cross-border sales opportunities by optimising their e-commerce strategy, pricing, localisation and customer experience (CX).

Whether you’re running a SaaS platform, an e-commerce brand or a service-based business, this webinar will help you understand how to convert international interest into sustainable growth. We’ll also show how Airwallex integrates with platforms like Shopify to streamline global payments and reduce friction at checkout.

Topics covered in this session:

• How to tap into cross-border sales opportunities
• Localisation tips for payments, pricing and checkout
• How to reduce cart abandonment in global markets
• How Airwallex integrates with Shopify and other platforms to support international growth