Email is a powerful marketing tool – it works! With an average ROI of £38 for every £1 you spend, email delivers results you can measure.

Join Constant Contact’s Dave Charest for proven quick tips to get the best possible success from your email marketing:

• Plan and drive action: Learn a five-step framework, from mapping out a successful annual plan to creating promotional email series (Announcement, Reminder, Last Chance) that drive immediate purchases.
• Design for today’s audience: Make sure your emails are engaging by mastering the seven essential elements of email design and writing compelling copy that clearly answers the “who, why and what” for your readers.
• Grow your list and measure impact: Discover the three main reasons people subscribe and move beyond simple open and click rates to measure the real business impact – looking at conversion rates, total sales and overall ROI (return on investment).