Do your prospects and customers really understand what you do and why you do it?

Are you reaching the right people whose problems you can solve? Do you have enough high-value, expertise-rich content to keep your team visible and your marketing active?

If the answer to any of those questions is “no”, then a podcast will help grow your business.

In this session, Stephen Morris covers the why, what and how of podcasting for businesses and helps you understand if it’s right for you and your team.

A podcast isn’t an advert, but an invitation to engage. Prospects and customers choose to spend 20, 30, even 60 minutes listening to what you’re about.

But earning that attention requires more than showing up with a microphone. You need to inform, intrigue and entertain. You need to sound like humans talking to humans, not a brand talking at an audience.

Get it right, and something remarkable happens – listeners start to understand not just what you sell, but why you exist, how you think and how you can help.

Topics covered in this session:

• Why podcasts boost your sales pipeline and create opportunities
• How to plan, produce and promote a podcast
• The golden rule for creating podcasts that boosts lead generation
• How to know if it’s a marketing method that’s right for you and your business