The Angus Tour

The Angus Tour is a Visit Angus campaign, funded by the VisitScotland Destination & Sector Marketing Fund.

The purpose of the fund was to focus on post-pandemic recovery and develop and market visitor experiences sustainably and responsibly to stimulate holidays, ensure Scotland is a year-round destination and to support the recovery of the tourism sector.

Three dogs—a Bernese Mountain Dog, a Border Collie, and a small curly-haired crossbreed—pose together on a grassy, heather-covered hilltop at the Caterthuns in Angus. The background features a vast, sunlit panoramic view of the rolling green hills and valleys of the Scottish countryside under a blue sky with light clouds. Invest in Angus Circle

About the campaign

The Angus Tour takes visitors on a journey through Angus, highlighting the variety and diversity of visitor experiences on offer from the glens to the coast, supporting local tourism and hospitality businesses.

Themed itineraries have been created to provide visitors with a pick ‘n’ mix approach to selecting experiences they can have along the route, based on their interests. The itineraries have four key themes – History & Heritage, Outdoors, Food & Drink and Dog Friendly.

The campaign also highlights different ways people can travel, in addition to travelling by car, including train, bus, bicycle and electric vehicles.

The funding received originally allowed for an autumn / winter campaign in 2021/22, which reached over 2 and a half million people through paid promotion on social media. Following this, the campaign received further funding for a spring / summer campaign in 2022. In total, the paid campaign ran from 23 November 2021 – 31 August 2022. Take a look at the summary of results from this campaign.

While the funding has now been spent, the activity will continue organically. The Angus Tour is a strong campaign for Angus and we will continue to use these assets to promote the area and encourage visitors.

An illustrated map titled "The Angus Tour: Adventure designed by you." It features a green landmass of the Angus region in Scotland with colorful icons representing local landmarks and activities. Notable illustrations include Glamis Castle, Arbroath Abbey, the Montrose lighthouse, and various towns like Forfar, Kirriemuir, and Brechin. Activities depicted include hiking, cycling, wild swimming, and paddleboarding, alongside local symbols like an Arbroath Smokie and a Forfar Bridie.

Share the message

We would love for businesses to help us to share The Angus Tour, to get maximum exposure for Angus and encourage as many people as possible to visit the area and design their adventure using the pick and mix itineraries available.

We have written suggested posts for your business to share on your social channels to help us spread the word.

  • “The Angus Tour, Adventure Designed By You” is a tourist route with the very best of Scotland all in one area. Whether you want to visit historic castles or explore sandy white beaches, sample local delicacies or take in breathtaking scenery, Angus has it all. See the tour at https://visitangus.com/get-inspired/the-angus-tour/ and start planning your getaway to Angus. #VisitAngus #TheAngusTour
  • Often described as Scotland’s hidden gem, Angus is a place where you can be on a stunning beach in the morning and exploring a castle in the afternoon. The Angus Tour allows you to design your own adventure based on what you enjoy most. See the tour at https://visitangus.com/get-inspired/the-angus-tour/ and start planning your next trip. #VisitAngus #TheAngusTour
A scenic view of the Rocks of Solitude near Edzell, featured as part of "The Angus Tour." The image shows a river flowing through a deep gorge with moss-covered rocks and vibrant autumn trees. In the background, a high stone arch bridge spans the river. A purple logo in the foreground reads "The Angus Tour: Adventure designed by you."