Event Description

This session explores the identity shift every founder makes (or gets stuck on): moving from doing the work to being the business. Through honest reflections on a corporate-to-founder journey, we’ll look at how this shift shows up in pricing, positioning and building resilience.

What you’ll take away

• A clearer understanding of why your corporate CV doesn’t sell your business
• Three practical questions to reframe how you price, position and protect your work
• Permission to stop underselling what you already know