Event Description

In the world of tech innovation, traction is king. Investors want to see it. Founders are aware they need to generate it. But what does it actually look like, and how do we generate it before we have a market-ready product?

In this session, Matt Langford (hardware product designer and tech strategist at People Planet Product) will cover a framework for approaching product innovation with a traction-first mindset, to help founders generate the necessary evidence of demand that investors and stakeholders want.

Perfect for founders, startups and entrepreneurs looking to raise investment and start generating revenue for their tech-based product or business.