Event Description

Sanjay Aggarwal took Spice Kitchen from a family kitchen table to over 700 UK stockists, including Selfridges and John Lewis.

In this session, he shares the real, sometimes costly mistakes made along the way – from underpriced deals with big retailers to packaging that bombed off the shelves – and what he’d do differently if starting again.

Practical, honest, and built for founders of product-based businesses looking to get retail-ready without learning everything the hard way.

Topics covered in this session:

• How to protect your margins before you say yes to a big retail opportunity – and the real cost of getting it wrong
• Why packaging is your most important (and most underestimated) salesperson once your product is on a shelf
• The mindset shift that changes everything: Why wholesale is a partnership, not a discount