Event Description

Have a business idea but not sure whether it will actually work?

In this Masterclass, we’ll explore a practical framework for evaluating a business idea before investing too much time, money or energy into it. Rather than relying on instinct, compliments or assumptions, you’ll learn how to look for real evidence that there is a market for what you want to offer.

We’ll cover how to assess your market and target customer, identify genuine opportunities, think about factors such as recurring vs one-off revenue, customer acquisition and business model sustainability, and recognise some of the common assumptions that can lead entrepreneurs in the wrong direction.

By the end of the session, you’ll have a clearer way to analyse your own business idea, identify its biggest risks and opportunities, and decide what you should test or validate next.

This session is ideal for aspiring entrepreneurs, early-stage founders and small business owners who want to make more informed decisions about where to focus their time and resources.