Event Description

You have an idea. But how do you know whether it is actually worth building?

Before you invest your time, money and energy into creating a product, launching a service, you need to establish whether your idea is connected to a real problem, a real customer and a real opportunity.

Join Georgian Erondu for a practical masterclass exploring Spark — Stage 1 of Business Growth.

This masterclass will take you through the journey from Idea → Problem → User → Solution → Validation, helping you understand what needs to be tested before you move forward.

You’ll explore how to:

• Identify a problem that is genuinely worth solving.
• Define your specific target user rather than trying to serve everyone.
• Turn your idea into a clear problem and solution statement.
• Conduct meaningful customer discovery conversations.
• Research competitors, existing alternatives and market opportunities.
• Assess how painful the problem really is for potential customers.
• Estimate the number of customers you could realistically reach.
• Carry out a basic cost and pricing sanity check.
• Test your assumptions using real conversations and evidence.
• Recognise the difference between positive feedback and genuine validation.
• Understand what evidence you need before investing seriously in your idea.

This masterclass is ideal for aspiring entrepreneurs and early-stage founders.