Event Description

Most business owners who get undercut on price make one of two moves: drop their own price, or pile on more to justify it. Both are reactions to the same mistake, competing on the parts of the business that are easiest for anyone to copy.

In this session, we’ll walk through a real business scenario together and use a practical framework to find what actually can’t be copied: how to separate what a competitor could match with money alone from what’s genuinely built on your own time, relationships and results, and how to lead with that instead of price.

You’ll leave having drafted one line of positioning, built on something a competitor can’t replicate, ready to use the next time someone tries to compete with you on price.

This session is for you if:

• You’ve recently lost business, or felt pressure, from a cheaper competitor
• Your instinct when undercut is to drop your own price or add more for free
• You want a clear, repeatable way to find what makes you genuinely hard to replace