Tourism provides a strong growth opportunity for Angus and its businesses. We welcomed 1.3 million visits in 2024, with tourism generating £326 million for the local economy.
This figure saw an increase of 6.7% since 2023 and Visit Angus are committed to inspiring more people to take a break in the region to continue to grow the local economy.
Our marketing calendar for 2026 shows our key themes for each season.
Visit Angus aims to raise awareness of Angus and its offering to prospective visitors, driving both day trips and overnight stays to the region.
Our key audiences seek out relaxation, quality and personalised experiences, with nature and culture being dominant themes.
Consumer trends for Scotland tell us that visitors are placing growing importance on their physical and mental wellbeing, and they want their travel to be a meaningful experience that creates lasting memories.
Our brand must convey that the variety of experiences available in Angus make it the natural choice for a holiday as visitors will find themselves amongst inspiring natural surroundings. Therefore, our brand proposition is…
Angus. Your natural escape.
A brand proposition creates a connection with the audience, communicates why visitors would want to visit, and what sets the destination apart from the rest.
On Scotland’s east coast set between the sea and mountainous glens, Angus is a tranquil region offering a gentle escape, set between two cities.
Angus lets you slow down and immerse yourself in beautiful scenery, world class produce grown in the area, and a rich history of Scotland.
Our Product & Messaging Pillars:
#VisitAngus #NaturallyAngus
#VisitAngus #NaturallyAngus
#VisitAngus #NaturallyAngus
#VisitAngus #NaturallyAngus
