Attendees are encouraged to bring their laptops for this hands-on session, where they will gain a deeper understanding of how social media can benefit their business.

What we’ll cover:

• Setting Up Accounts Correctly:
  • Choosing icon images for logos and banners that showcase your services/products
  • Configuring ‘Settings’ (e.g., social media links, service areas, business hours)
  • Navigating the ‘Professional Dashboard’ (Page Access, Inbox, Audience Insights, Content Insights)
• Business vs. Personal Pages:
  • Understanding the differences between Business and Personal pages
  • Friends vs. Followers: What you need to know
• Introduction to Meta Suite:
  • A basic overview of Meta Suite and its features
• Crafting Effective Social Media Posts:
  • Storytelling techniques and using hashtags to expand your reach
• Scheduling Posts with Meta Suite Planner:
  • Attendees will use their own visuals to create, edit, hashtag, and schedule three posts
  • Editing posts specifically for Instagram: Why it matters
• Developing a Social Media Strategy:
  • The importance of having a strategy and how to create one
• Best practices for social media imagery

By the end of this workshop, you’ll be equipped with practical skills to effectively use social media for marketing your business.