Attendees are encouraged to bring their laptops for this hands-on session, where they will gain a deeper understanding of how social media can benefit their business.

What we’ll cover:

• Setting Up Accounts Correctly:
  • Choosing icon images for logos and banners that showcase your services/products
  • Configuring ‘Settings’ (e.g., social media links, service areas, business hours)
  • Navigating the ‘Professional Dashboard’ (Page Access, Inbox, Audience Insights, Content Insights)
• Business vs. Personal Pages:
  • Understanding the differences between Business and Personal pages
  • Friends vs. Followers: What you need to know
• Introduction to Meta Suite:
  • A basic overview of Meta Suite and its features
• Crafting Effective Social Media Posts:
  • Storytelling techniques and using hashtags to expand your reach
• Scheduling Posts with Meta Suite Planner:
  • Attendees will use their own visuals to create, edit, hashtag, and schedule three posts
  • Editing posts specifically for Instagram: Why it matters
• Developing a Social Media Strategy:
  • The importance of having a strategy and how to create one

Best practices for social media imagery

By the end of this workshop, you’ll be equipped with practical skills to effectively use social media for marketing your business.