Join us for a free in-person, two-part masterclass for Scottish brands selling on Amazon and other online marketplaces, hosted by Scottish Enterprise and Zamir Cajee and Ali Shariat from This Way Up.

In these sessions you’ll discover how Amazon’s internal systems operate, why cases get stuck, and how to prevent lost sales.

You’ll leave with proven templates, escalation checklists, and a 30-day plan to streamline your internal processes. You’ll also gain an understanding of what really drives CPC (cost per click), how to phase campaigns between visibility and conversion, and in turn how inventory, pricing, and content updates can influence profitability.

You’ll receive a clear implantation guide, a ‘metrics that matter’ crib sheet, and an understanding of the practical structures needed to advertise effectively.

This is not another intro to Amazon talk. This is a masterclass in timing, tactics , and performance for active sellers, which can be applied immediately to your business.