Thanks to Ecommerce platforms, businesses are no longer limited to certain markets by proximity. From wherever you are, you can access the world’s biggest markets.

This event will explore the opportunities associated with the Chinese market for internationally ambitious businesses, and cover everything you need to know to start trading with it.

Presenter James Buchanan will provide practical guidance on how to reach Chinese consumers through effective digital and eCommerce strategies, as well as sharing some first-hand experiences from Scottish companies.

The session will also dive into:

• Why you should trade with China
• Cultural differences
• Digital differences
• Payments – Alipay, WeChat Pay
• Digital platforms
• eCommerce and Cross-Border – Tmall, JD.com, Taobao, WeChat Shops, Little Red Book
• Digital marketing – WeChat, Weibo, Douyin, Baidu, Zhihu, RED