Are you busy with marketing but not sure if it’s actually working?

Many business owners invest time and money in marketing without a clear line of sight to what it’s doing for their bottom line.

In this practical session, business growth adviser Marinda Malan will share a simple framework you can use to connect your marketing activity with your business goals. A clear way to make smarter decisions about where to focus your efforts.

Topics covered in this session:

• A clear picture of the three revenue streams your marketing should be feeding
• A five-minute “hypothesis habit” to use before any campaign or spend
• Why it’s about having the confidence to evaluate what’s working, and stop what isn’t