An introductory session to the fundamental elements of promoting and managing your tourism business online.

At the end of this webinar, you’ll have learned:

• How to increase the visibility of your business online with the right content, at the right time, on the right platforms.
• How to assess the quality of your online presence and know if you have reached your intended audience.
• About the different online booking and distribution platforms available to tourism businesses.
• How to make the most of your digital marketing.
• The first steps you can take to ensure your content is SEO (Search Engine Optimisation) friendly

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.