An introductory session to the fundamental elements of promoting and managing a Scottish tourism business online. A joint VisitScotland and DigitalBoost event.

At the end of this webinar delegates will have learned about:

• Getting their business visible online with the right content, at the right time, on the right platforms.
• Assessing the quality of their online presence and knowing if they’re reaching their intended audience.
• Using social media effectively
• The different online booking and distribution platforms available to tourism businesses.
• Cost-effective digital marketing and content distribution