In this business.connected workshop in partnership with Vodafone Business, we’ll walk you through the essential digital marketing strategies every small business needs to grow online, connect with customers and stay secure.

Whether you’re just starting out or looking to sharpen your current approach, this session is packed with practical guidance and affordable tools to help you market your business more effectively.

Led by Alison Battisby, an expert in small business marketing, this session covers everything from building your presence on social media to improving your visibility in search engines, creating content that captures attention and sending emails that convert – all while following key security best practices to protect your business and your customers.

Key takeaways from this session:

• Social media marketing strategies: Learn how to choose the right platforms and develop content that resonates with your audience.
• Creating engaging content: Discover tips and formats to help you produce content that drives engagement and builds community.
• SEO basics for small businesses: Understand how search engines work and how to improve your website’s visibility on a budget.
• Email marketing best practices: Explore how to run effective email campaigns while keeping customer data secure and GDPR-compliant.
• Free and low-cost digital marketing tools: Get recommendations for powerful tools that help you do more with less.
• Security best practice: Learn simple but effective measures – like strong passwords and multi-factor authentication – to protect your business online.