By the end of this webinar, you will be able to understand how to:

• Target the right audiences
• Create a quality marketing email and how to measure its effectiveness.
• Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
• Identify the different components of a successful email campaign, including design, HTML v text and other formats.
• Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
• Legal requirements that you need to follow will also be covered.