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Engaging with Travel Trade: Developing your Product Sheet

22 July 2025, 12:00 pm - 1:00 pm

Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible?

In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan from Visit Scotland will guide you step-by-step through building a simple, two-page product sheet that clearly showcases your agritourism experience.

You will learn what travel trade buyers are really looking for, how to structure your content, and what to include to make your business stand out. By the end, you’ll have a flexible template you can adapt and use—perfect for getting trade-show ready and making a great first impression.