Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade.

Aside from sharing some key industry insights and trends, they will be drawing on the experience of industry professionals and Edinburgh businesses already working effectively with the travel trade.

Working with the travel trade can provide your business with access to domestic and international visitors coming to the city, generate new revenue streams and help achieve some key advance bookings. It is a worthwhile journey but does need a concentrated focus.

If you are new to working with the travel trade or want to refresh your memory come and join us for our in-person Travel Trade Ready Workshop where we will explore:

* Who are the travel trade

* Why work with the travel trade

* How to work with the travel trade

* Top Tips for working with the travel trade