This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.

This session will:

• Provide you with a clear understanding of the difference between brands and branding
• Help you understand what a brand is
• Show you why branding is important
• Look at your brand strategy, brand identity and action
• Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
• Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
• Teach you how to create simple promotional graphics using a variety of tools including Canva
• Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks