In this fast-paced, practical webinar, Angela Venoya will tell you how to create a customer persona that improves your marketing without you wasting hours on guesswork or unnecessary details.

Using a simple framework, you’ll uncover what truly motivates your audience, what holds them back and what triggers them to take action.

By the end, you’ll walk away with a clear persona you can use to guide your content, messaging and offers immediately.

Topics covered in this session:

• A simple persona framework: The four elements that matter: the problem, the goal, the objections and the triggers
• A method of building an accurate persona: A fast, repeatable process you can use before every campaign or piece of content
• Instant marketing clarity: How this persona helps you improve your messaging, create more relevant content and boost conversions effortlessly