Your brand does not just mean which name or logo you choose, it is so much more. Getting your brand right and following the correct process is essential for any new business owner. This bootcamp is designed for those people who are either pre-start or at the very early-stage of running their own business.

We’ll look at the principles of branding and the 5 key elements to each brand. We will guide you through each step and give you tools and templates that will help you on your brand journey.

Agenda:

• Understanding the difference between a brand and a logo

• The 5 key elements of a brand

• Your brand position

• Your brand promise

• Your brand values

• Your brand story

• Brand Associations

• Next steps for you