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How to generate and increase sales

11 April 2024, 2:30 pm - 4:30 pm

Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.

We will cover:

  • Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
  • How to develop your sales platform using digital tools, platforms, and techniques
  • The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
  • The key phases in prospecting, qualifying, and converting sales prospects
  • The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
  • Why keeping the customers you already have is the best sales strategy of all
  • The importance of appropriate customer service in retaining customers


11 April 2024
2:30 pm - 4:30 pm
Event Category:


Business Gateway