Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.

We will cover:

• How search engines work, and the ‘on-page’ factors used to rank your site
• Understanding customer search behaviour
• Keyword research tools and how to benefit from them
• Optimising your website content for search engines