Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.

We will cover:

• How to block or control what websites are allowed to ‘index’
• The importance of a fast loading mobile website
• How security and usability influence Google
• What “off-page” optimisation means, and tactics to generate back-links
• The importance of Local SEO, and why a “Google Business Profile” is vital