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How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations

24 April 2024, 2:00 pm - 4:00 pm

Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.

We will cover:

  • How to block or control what websites are allowed to ‘index’
  • The importance of a fast loading mobile website
  • How security and usability influence Google
  • What “off-page” optimisation means, and tactics to generate back-links
  • The importance of Local SEO, and why a “Google Business Profile” is vital