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How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
20 March 2023, 1:00 pm - 3:00 pm
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:
- How to block or control what websites are allowed to ‘index’
- The importance of a fast loading mobile website
- How security and usability influence Google
- What “off-page” optimisation means, and tactics to generate back-links
- The importance of Local SEO, and why a “Google Business Profile” is vital