In this session, Esther Kyesimira will explain why sales don’t always equal success.

She’ll also cover cash flow, profit and turnover, the key numbers to track and simple fixes founders can use in their businesses immediately.

Topics covered in this session:

• The difference between turnover, profit and cash flow (and why many businesses fail despite good sales)
• The three numbers you should check monthly to stay financially in control
• Common pricing and cash flow mistakes seen across many small businesses
• Simple actions founders can take immediately to improve financial confidence