The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.

The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content.

Overall, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.