No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.

You will:

• Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
• Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
• Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.