Are you overwhelmed by all the marketing options out there – social media, email campaigns, events, sponsorships, SEO, ads?

Are you unsure where to invest your time and budget? In this 30-minute webinar, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business, based on your goals, audience and resources. You’ll walk away with a practical framework to make confident, strategic marketing decisions.

Key takeaways from this session:

• Clarity on how to match marketing activities with your specific business goals and customer journey
• A simple framework to evaluate which marketing channels are worth your time, effort and budget
• Confidence to focus on fewer, more effective activities without getting distracted by trends or pressure to do it all

With over 25 years of strategic marketing experience, Lissa is a dynamic force in driving business growth and success. She has previously held senior marketing positions with several Fortune 500 companies, including CIT, Dell and JP Morgan Merchant Services, where she served as VP of marketing for Europe.