Ever find yourself fumbling when someone asks: “So, what do you do?” Or giving a vague answer like: “I work in marketing” or “I’m a coach” and instantly regretting it?

In this Lunch and Learn, Lauren Mucklow, strategic growth consultant, business coach and founder of What She Said, helps service-based business owners stop underselling their expertise and start communicating their value with clarity and confidence.

In this session, Lauren shares a simple framework, relatable examples and practical tools to help you define and articulate your unique offering, without any dry marketing jargon or complicated theory.

Key takeaways from this session:

• How to create a clear, confident positioning statement for your business
• The common pitfalls that make your message forgettable and how to avoid them
• Why getting specific helps you win better-fit clients and charge what you’re worth

Lauren is a business growth coach and strategist with a passion and natural flair for ideation, pitching and problem-solving.