AI is rewriting the rules of search in real time and, frankly, who isn’t struggling to keep up?

With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.

Topics covered in this session:

• Is SEO dead or just evolving?
• Is it really possible to optimise for large language models (LLMs)?
• What role does your website play when answers are generated, not linked?