With so many e-commerce channels to choose from, it can be overwhelming to decide where to focus your time and budget.

Led by Carina McLeod , this session will explore the key differences between selling on Amazon, building your own direct-to-consumer (D2C) website and tapping into emerging platforms like TikTok Shop.

She’ll cover the pros and cons of each, what it takes to succeed on them and how to align your channel strategy with your brand goals, resources and stage of growth.

Whether you’re starting out or looking to scale, the talk will offer a practical framework to help you make smarter, more confident investment decisions.

Topics covered in this session:

• The key differences between e-commerce platforms and selling direct to consumer
• How to tap into emerging platforms like TikTok Shop
• How to bring your channel strategy into line with your brand goals