In this informative webinar delivered by VisitScotland, you’ll learn about working with Online Travel Agents (OTAs), with a focus on how to distribute your farm experiences through these platforms. The session will explore the visitor journey and the growing value of the experience economy – where travellers are seeking memorable, meaningful activities.

You’ll hear about which OTAs can help improve visibility for your experiences, how to create compelling listings, and the benefits and considerations of working with OTAs. Accommodation distribution will be covered briefly, but the main focus will be on experiences.

This session is suitable for agritourism businesses thinking about listing their farm experiences on an OTA platform, or those already listed who want to improve their presence.