Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.

Agenda:

Marketing and market research

• What is Marketing?
• How to understand your audience using market research

Understanding Your Customers and Competition

• Understanding your competitors
• Identifying your customers and categorising them
• Understanding your customers’ needs and motivations

Marketing Planning, Pricing and Branding

• Pricing Considerations
• Developing your brand
• Developing your message
• Deciding on the best marketing methods for your business
• Budgeting and evaluating