After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.

We will cover:

• Strategy, ad content guidelines and ad sizes
• Keyword planning, tracking and analysis to optimise your campaigns.
• You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
• Pinpoint areas for improvement and be on top of legal guidelines.