This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.

By the end of the webinar, you’ll have a better understanding of:

• Key concepts of paid ads and how it fits within your strategy
• Best practice during ads setup
• Importance of planning for paid Ads
• How to evaluate and understand performance of paid ads