Learn how to craft a story, PR tricks for making sure journalists open your emails, when to run a PR campaign and how to achieve results, in this session with Suzanne Noble.

Whether you’re looking to employ an outside agency or run a PR campaign yourself, this workshop will help you understand the basics of PR.

Topics covered in this session:

• The different types of PR stories
• How to write a press release
• How to target journalists, and specific ones to target
• Tricks of the PR trade