Are you a business in Scotland’s Tay Country that already engages with the travel trade or has recently undergone travel trade training? We have the pleasure of inviting you to our in-person Travel Trade follow-up session designed for you. This event will help enhance your travel trade strategy and support you in growing sales from international markets.

Event Details:

• Date: Tuesday 3rd September
• Time: 14.00 – 17.00hrs
• Location: The Black Watch Castle & Museum, Perth
• Duration: 3 hours
• Refreshments Provided

Workshop Overview:

SESSION 1

Welcome and Update – Jemma Reid, Travel Trade Sales Representative, Scotland’s Tay Country: Start the event with an insightful update on the latest developments and opportunities in Scotland’s Tay Country.

Insights and Trends Update: Learn about the latest trends and insights from key markets, and understand what operators and their clients are currently looking for.

• VisitScotland – Lynette McLennan
• Expedia – Kim Kjaerside & Nicola Cunningham

Mini Breakout Sessions: Participate in focused breakout sessions to:

Discuss challenges and opportunities in driving more enquiries to your business and the region and identify key hurdles and explore collaborative solutions

Networking Break: Enjoy refreshments while connecting with fellow businesses, enabling new partnerships, and exchanging ideas.

SESSION 2

Feedback Review: Share key learnings, top tips and successes

Case Studies: Learn from two successful case studies showcasing their journey and achievements in the travel trade and giving you top tips and recommendations. Heather McArthur, Scone Palace & Louise Nicoll, Newton Farm

Panel Discussion: Engage with a panel of experienced operators during a Q&A session to address challenges and uncover opportunities for growth in travel trade enquiries.

• Sarah Muir – Abbey Tours
• Fiona Matthews – ASA
• Jacqui Curley – Best of Scotland
• Heather McArthur – Scone Palace
• Louise Nicoll – Newton Farm

Summary of Support:

VisitScotland – Lynette McLennan: Discover the support their teams and channels can provide, and learn about opportunities to present and engage with tour operators.

UKInbound- Karen Jacques: Hear what the national membership organisation can do for your business.

Tay Country – Jemma Reid: Explore tools to support your business including newsletters, presentations and trade show representation.

Why Attend?

• Gain valuable updates on the travel trade landscape
• Collaborate with peers to overcome common challenges
• Learn from successful case studies and industry experts
• Expand your network within the travel trade community
• Top tip takeaways
• Together we can put Scotland’s Tay Country firmly on the map for tour operators and DMCs.