When you’re building a business, it’s easy to focus on the tangible, like your product, your pitch or your pricing. But what truly sets you apart isn’t just what you sell – it’s the story you tell.

In this session, Anne Beth Jordan will tell you how to tailor your story to fit your client’s audience’s needs – whether you’re inspiring, selling or building your brand.

You’ll also leave with practical storytelling techniques you can apply immediately to your business communications.

Topics covered in this session:

• Why we all have a story to tell – and which one will help you connect with your client’s business
• Using story strategically in branding, marketing and leadership
• Balancing vulnerability and professionalism – when your stories draw your clients closer to you
  About the